Cresco

Jennifer Brdlik

Is it marketing or an “awareness campaign?” That’s the question sparked by a company’s upcoming ads for medical marijuana.

Chicago-based Cresco Labs is the BIG player in Illinois’ medical marijuana market. It holds permits for cultivation centers in Joliet, Kankakee, and Lincoln. It’s a big investment for the company…so it’s investing what it says is “seven figures” worth of ads, in print and on radio, social media, and billboards.