Signal Boosters

Signal Boosters is a group of civic-minded businesses and organizations whose investment in Northern Public Radio illustrates their commitment to supporting a valuable community resource that informs, educates, entertains, and enlightens listeners.

Contact me with more info

How Does It Help?

Build meaningful relationships with public radio listeners and website visitors who are:

Well-educated
Affluent
Engaged
Influential in their communities

Connect with values-driven consumers:

86% take action in response to public radio sponsorship messages
73% prefer to buy from public radio sponsors
74% hold a more positive opinion of companies that support public radio

Earn trust through the NPR Halo Effect:
Listeners associate public radio - and its sponsors - with trust, excellence, and community. As a Signal Booster, your business is seen as a quality, trusted, community-oriented organization.

Support something bigger:
Your partnership helps Northern Public Radio maintain the high standards required to serve as a trusted source of news and culture in our region.

What Are the Benefits?

Signal Boosters receive:

Acknowledgment with link on our Corporate Supporters webpage
“Thank You” message in the station newsletter
Rotating on-air mentions in Signal Booster promo spots
Occasional social media highlights
Digital ad on our website thanking Signal Boosters
Priority access to event sponsorships and limited-availability packages

Choose Your Level of Support

Signal Boosters - WNIJ Levels

Bronze – $100/month

All Signal Booster benefits
10 standard underwriting messages/month on WNIJ

Silver – $200/month

All Bronze benefits
On-air messages tied to your selected coverage beat (e.g., arts, education, environment). For example: "Support comes from Signal Boosters like ABC Company and XYZ Business, whose monthly donations provide funding for (select one: local news reporting, coverage of the arts, environmental reporting, education coverage) on WNIJ."
20 standard underwriting messages/month on WNIJ

Gold – $500/month

All Silver benefits
One month’s payment used as a Corporate Challenge during a Membership Drive, including an hour dedicated to highlighting your business and matching listener donations up to $500
Linkable 300x250 ad on our website
Daily underwriting message on WNIJ

Platinum – $1,000/month

All Gold benefits
Morning & Afternoon Drive underwriting messages every weekday
3 Total Audience messages every Saturday & Sunday

WNIU Classical Signal Booster Levels

Silver – $100/month

All Signal Booster benefits
3 standard underwriting messages/week on WNIU

Gold – $200/month

All Silver Classical benefits
On-air messages announcing your support of classical music programming. For example, "Support comes from Signal Boosters like ABC Company and XYZ Business, whose monthly donations provide funding for classical music programming on WNIU."

I want to be a signal booster!