Cherelle Saecher International, in partnership with the Live at Levings talent event hosted by the Rockford Park District and saxophonist Harlan Jefferson, hosts the 5th Annual Natural Hair Health and Beauty Expo on August 8, 2021.

The goal and purpose of this event is to promote entrepreneurship, local businesses and products to build the Rockford economy and community by using the creative side of the hair industry to draw the crowd in through entertainment.

The event will provide entertainment including live music. Performances by Mercedes Cherelle, Master Cosmetologist and Master Barbers. Local vendors will showcase an array of products and services that will appeal to the community.

This will be a community building event. This will bring grass roots businesses together from all walks of life on a united front and encourage those aspiring to bring their products to the forefront. This is an opportunity to create a foundation for local businesses to showcase their wares, exchange ideas and network with one another.