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McDonald's Announces New Transparency Initiative

Flickr user / Mike Mozart "McDonald's" (CC BY 2.0)

McDonald’s acknowledges people have questions about the quality and origins of their food.

Now, the people will have answers.

The company is releasing behind-the scenes web vignettes and infographics, which they say will illustrate how their products go from “farm to restaurant."

Previous transparency campaigns launched in Canada and Australia were successful.