All Things Considered

If you listen to my story above, you'll know that hot sauce production is one of the fastest growing industries in the United States.

And you'll learn that research finds chili-heads — people who love the burn of spicy food — tend to have a penchant for sensation-seeking. Think rollercoasters and action flicks.

So you wanna jump in, but you're new to the hot sauce world?

That crashing sound you'll hear emanating from cineplexes this weekend will be the sound of comic-book superheroes smashing box-office records.

Actually, the smashing started last weekend, when Marvel's The Avengers opened in 39 territories around the world, scooping up a cool $178 million in three days. And with legions of fans having already bought advance tickets in the U.S., it's a pretty sure bet the box-office bonanza will continue as the film opens in more than 4,000 North American theaters.