By editor
Originally published on Wed November 30, 2011 11:07 am
Transcript
STEVE INSKEEP, HOST:
And today's last word in business is lost luxury. Maybach cars are in a rarified niche market called ultra-luxury, for those for whom luxury is not enough. Maybach, the historic brand now owned by Daimler, is made for customers who can pay $400,000 for a car, and who appreciate touches like back seats that recline - back seats, that is - laser-engraved motifs in the armrest and black lacquer trim. Rappers like Kanye and Jay-Z have immortalized the car in their rhymes.
(SOUNDBITE OF SONG, "CHANGE CLOTHES")
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