Rockford, IL – Dear Friends,
Change. In 2009, after Barack Obama had ridden the change-we-can-believe-in slogan to the White House, Time magazine ranked "change" as the nation's No. 1 buzzword. "Change," according to Time, had become synonymous with "candidacy" and the first opportunity in 20 years to have a president not named Bush or Clinton.
When a word becomes a buzzword, the word tends to lose its meaning in all the buzz.
Change. To make something different; to alter, shift or switch; to transform.